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TXA and niacinamide positioning without confusing purity with concentration.
A 30 mL tone-care serum with transparent ingredient wording and careful percentage context.
A 30 mL pump serum with supplier-listed TXA, niacinamide, alpha-arbutin and glycerin. Positioned for a hydrated and more even-looking skin finish with consistent routine use.
Tranexamic acid: Supplier-listed formula component. The packaging's purity statement is not independently verified here.
Niacinamide and alpha-arbutin: Supplier-listed tone-care ingredients; the packaging's percentage statement is treated cautiously.
Positioned for a hydrated and more even-looking skin finish with consistent routine use.
Supplier-provided list: water, glycerin, nicotinamide, tranexamic acid, hydroxyethyl cellulose and alpha-arbutin.
Formula note: Supplier-listed tranexamic acid, nicotinamide, alpha-arbutin, glycerin and hydroxyethyl cellulose.
Which ingredients are listed?
Water, glycerin, nicotinamide, tranexamic acid, hydroxyethyl cellulose and alpha-arbutin.
Is 5% niacinamide independently verified?
It appears on the packaging, but no independent concentration document was supplied.
What does 99% TXA purity mean here?
It is a packaging statement and is not treated as the final serum concentration.
Does it bleach or permanently correct pigmentation?
No bleaching or permanent-result claim is made.
Claims stay within cosmetic hydration, texture, tone and appearance. No unsupported diagnosis, cure, permanent lifting, wrinkle erasure, scar removal or medical treatment promise is made.
Patch test before full use, introduce one new product at a time and follow the delivered packaging directions. Avoid the eye area unless the product is specifically intended for it.
Returns within 14 days
Changed your mind? Return unused items with the hygiene seal intact within 14 days for a refund. Anything faulty, wrong or damaged, just contact us and we will put it right.
A 30 mL tone-care serum with transparent ingredient wording and careful percentage context.
A 30 mL pump serum with supplier-listed TXA, niacinamide, alpha-arbutin and glycerin. Positioned for a hydrated and more even-looking skin finish with consistent routine use.
Tone-care actives
Measured pump
Designed for your routine
See the difference
Before
After
Inside the formula
Tranexamic acid
Supplier-listed formula component. The packaging's purity statement is not independently verified here.
Niacinamide and alpha-arbutin
Supplier-listed tone-care ingredients; the packaging's percentage statement is treated cautiously.
Key ingredients

Cleanse and dry the skin before application.
Apply a small amount before moisturiser, avoiding the immediate eye area.
Use daytime sun protection and stop if irritation occurs.
Does this sound familiar?
“Purity and serum concentration can be confused.”
The page separates the two.
“Tone-care copy can become bleaching language.”
Permanent and bleaching claims are removed.
“Ingredient lists may not be complete INCI.”
The supplier list is labelled accurately.
The strongest skincare copy is specific about formula, routine position and realistic cosmetic results.
Changed your mind? Return unused items with the hygiene seal intact within 14 days for a refund. Anything faulty, wrong or damaged, just contact us and we will put it right.
Questions, answered
Patch test before full use, introduce one new product at a time and follow the delivered packaging directions. Avoid the eye area unless the product is specifically intended for it.
Your selected variant and current product settings will be respected.